About a c d c
In 1991, as a student at the University of Southern California, Principal and Owner, Ava (Sirkegian) Lemert began freelancing as a graphic designer around campus to help support herself. Some of the more interesting freelance assignments Ava did were: a storyboard for Rebuild Los Angeles (1992, right after the infamous Rodney King riots), and a USC vs. UCLA teeshirt that appeared on the KTTV Channel 9 evening news.After graduation, while continuing to freelance, Ava began work as a graphic designer at a division of Hughes in 1995. She developed graphical interfaces on seatback entertainment systems for Aer Lingus, Northwest Airlines, KLM, Air Australia, Virgin Atlantic and many others. For you youngsters out there— not that long ago, those DVD and movie screens that you folks have hanging from the roofs of your SUVs were only available to first-class passengers on certain airlines! While at Hughes, the graphical internet was just gaining steam, so she decided to move into designing interfaces for the web.
As the only designer at HLC Internet (now Epoch Internet), Ava devised a different approach to demonstrating websites: live HTML samples. It sounds so simple now in hind-sight, but in 1996, website graphics were still being printed and mounted on black matte boards as if they were printed designs!
From there, Ava has been a one-woman advertising department/webmaster/product photographer for a semi-conductor company (Dense-Pac Microsystems), a contract designer for: Saatchi & Saatchi Pacific (Toyota Motors, USA) and Dana Foran (Northern California Cadillac Dealers Association, Cellular One) and now, as the Principal of a c d c, has done work for Blue Shield of California, Johnson & Johnson and many more companies— both big and small.