Interesting Facts...

Seeing Red?

Red colors tend to increase bodily tension, to stimulate the autonomic nervous system, but green and blue colors release tension and have a lesser physiological effect.

Red: Symbolizes heat, danger, power, passion, strength, blood, war. Used as an accent color, it can stimulate people to make quick decisions and increase expectations.

Hungary for Advertising?

The architecture of medieval Hungary carried particularly graphic messages. The facades of many ancient monuments and churches were decorated with colorful murals announcing the contents and the functions of the building (an early form of outdoor advertising?)

The Therapeutic Effects of Color

In environmental study with color and light, conducted by visual-arts professor Harry Wohlfarth and Catharine Sam of the University of Alberta, the color environment of fourteen severely handicapped and behaviourally disordered eight to eleven years old was altered. It involved substituting yellow and blue for orange, white, beige and brown and replacing fluorescent lights with full-spectrum ones. After a change in color and lighting environment, the children's aggressive behavior diminished and then blood pressure dropped. Interestingly, the same effects were found in both blind and sighted children in Wohlfarth and Sam's study. This suggests that color energies affect in ways that transcend seeing.